The rarest of things – user friendly customer service

It’s a sad state of affairs when I feel compelled to write about a good customer service experience but that’s where we are at the moment (and something that I’ve seen improved hugely with tools such as those Adobe is creating at present but more on that in a later post).  I had a problem with my HTC Desire HD phone (the SIM card cover was a bit wobbly) so decided to set about ordering a replacement.  I logged onto the HTC website dreading what I presumed would be a long and painful process of filling out some long form before waiting days if not weeks for a reply.  What I actually found was an easy to use support system with a variety of different options to go about submitting my query.

Screenshot of the HTC support chat

Clicking on the “Contact Us” button (note to HTC – this was a little difficult to find as I had to scroll through a long page of images to do with the phone before reaching it) popped out a tabbed window with three options: call (with long office hours), email and chat.  I went straight for the chat option and sure enough was instantly through to a human (thankfully not one of those terrible robots that tries to guess the answer to your question with some hopeless FAQ page).  The agent was helpful and got everything sorted for a free replacement SIM card cover in no time at all.

It’s this sort of experience that keeps customers loyal.  I’ve never had an experience as easy as the one I just had with HTC and have already told colleagues and friends about how good they were in resolving my problem and it will certainly make me more likely to buy one of their phones again.

Now if only my bank provided a service like this I could finally stop giving myself a hernia every time I have to ring up…


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